How can I help my company get found online?

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Answered by: Josh, An Expert in the Internet Marketing Category
If you're a business owner, one of the biggest questions you will have is, "How can I help my company get found online?" However, the answer to this question is perhaps more obvious than you'd think. In fact, the answer is staring you right in the face, and you probably don't even know it.

So, you have a problem - getting your business found online - and you're looking for a solution. Where's the first place you go when you're looking for a general answer to a question? Well, when most people in this day and age have a question, they ask the omniscient holder of all knowledge: Google. They type their question into the gray bordered text box that lay just under Google's all-knowing red and yellow eyes, and they click search. Perhaps that's how you found this article...

The website to best answer a visitor's question will be the website that gets bestowed with the visitors trust. Not only has this website captivated the attention and trust of the visitor, but it has also opened the gateway to the many products and services the website has to offer.

Okay, now let's go back to our initial question, "how can I help my company get found online?" The answer is obvious: you need to answer questions. The first step is to get a blog. There are several free platforms to do this, such as WordPress, and the initial setup is quick and simple. Then, make a running list of the top questions you get asked from customers and prospects. What are people constantly yearning to learn about the products or services you offer? These questions should serve as the topics to your blog posts.

Focus your blog posts around specific keywords. You can find which keywords return the highest number of searches by using tools such as the Google AdWords Keyword Tool. Start blogging often; like two or three times a week at the very minimum. Also, if you're trying to market a product or service, it's wise to include product offers or specific calls to action in the margins of your blog (putting too many offers in the copy can come off as spammy). Once you start blogging frequently and answering questions with your posts, you will be surprised to find your web-visitors increase dramatically; and when your web-visitors increase, so do your sales.

Don't forget to appeal to your audiences' curiosities rather than trying to sell to them. If you want to earn their trust, avoid making sales pitches in your articles and instead focus on answering their questions honestly. If your readers feel like you're trying to sell to them, there is a higher chance they will bounce from your page and find someone who can better answer them.

Although blogs are one of the most common mediums for communicating on the web, they aren't the only way to get your company found online. Try creating content through a variety of channels such as social media, video and podcasts. The internet is a global conversation, with people from every language, every county, every background and every interest. Social media, blogs and video have given everyone their own soapbox to voice their opinions and commentary on a variety of subjects. So, in order to really get your voice heard, you need to join the conversation.

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