Online and small businesses need effective online marketing strategies. Indeed, a comprehensive online marketing strategy can launch or even increase sales for a business substantially. Effective internet marketing needs the knowledge of search engine optimization (SEO), social media, email lists, blogs, and affiliate marketing among others. In case you don’t know these terms, then there is a need to learn more about online marketing. Here are 6 most effective internet marketing strategies that will help you to boost your sales and get ahead of your competitors.
1. Content marketing
The foundation of internet marketing strategy is content marketing. Creating useful, actionable, and high-quality content is not an option but a requirement. If you want to be seen as a company or business with expertise and in-depth knowledge in your niche, then you should create high-quality content that will address all questions and problems of your target customers.
This involves creating content for your blog, and guest blogging on any other established blog in your niche or even a niche that matches your industry. You should ensure that you target all the blogs where you can engage all your prospective customers. Ensure that you take your content where your potential customers are.
2. Reputation management
When customers decide to visit your local outlet, or even buy from your website, what will they do first? They will look for testimonials or reviews about your business. Therefore, you should generate positive reviews and maintain a healthy online reputation.
Research shows that dissatisfied customers are more likely to write online reviews compared to fully satisfied customers. Therefore, even if you have many reviews of satisfied customers, the reputation of your business can be damaged by only a few dissatisfied customers since they always speak out frequently.
Consequently, for you to encounter this, you should ensure that you have many of your satisfied customers` reviews on your website. Automate reputation management process using online reputation management tools, like Reputation Loop.
Such tools maximize positive reviews from happy clients using a series of updates and follow up emails, and minimize negative reviews by proactively approaching dissatisfied customers for feedback. Therefore, before they write their negative reviews about your business, they are given an outlet so that they can express their dissatisfaction and anger.
3. Influencer outreach and networking
Every industry or niche has some influencers who command and enjoy a great following. These influencers are perceived as the final experts in the industry. Therefore, their opinions hold a lot of weights. So, your target should be getting in the great books of these influencers. Know that even some few words of recommendation from an influential figure in your niche will skyrocket your credibility, sales figures, and reputation.
There are many ways that can enable you to get on their radar. You can associate with the influencers in a real world. But before you do that, you need to engage with them first in the online world.
4. Email list building
Today, there is high business competition. Therefore, you need to approach your customers through different channels. Engage your clients regularly even if they are not buying from you. Remind your clients of your presence via informative emails, exclusive discounts, and offers.
Moreover, ensure that your blog and website are optimized for email conversions. Placing email opt-ins in many prominent locations of your site is important. Use pop-ups & free giveaways to attract your visitors.
5. Offer e-commerce & online shopping
In case you are not offering options for online shopping on your website, then you should do so now. The worldwide e-commerce growth is reaching extraordinary heights, thanks to tablets and smartphones. Even a local customer is more likely to purchase from your online store today as compared to the previous years.
Appreciatively, it is not difficult to add e-commerce features to your site or set up an online store nowadays. You can create an online store and add complete e-commerce features to your site with tools such as Selz. It is easy to use e-commerce & shopping cart solution that is equally efficient for selling physical and digital services and products.
6. Facebook advertising
Facebook advertising is one of the highly recommended modes of advertising. It is the most effective, targeted, and economical mode of advertising, especially for small businesses. It is possible to select your target audience basing on age groups, interests, liked pages, locations and many other factors.
Admittedly, Facebook advertising will boost your list building activities. Just create a landing page, add some free giveaways on that particular page, and then use Facebook ads to route traffic to the email list. This is just like switching on a traffic button.
The above internet marketing strategies will help you to boost your sales and get ahead of your competitors in your industry.