Why Businesses should begin Utilizing Inbound Marketing Companies

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Answered by: Carissa, An Expert in the Marketing - General Category
Inbound Marketing Companies offer a plethora of assistance to those business owners juggling the tasks coupled with owning a business. Most business owners know they should be using social media outlets and other inbound marketing avenues, but where are they supposed to find the time to do it? This is where Inbound Marketing Companies come into play.



First of all, it is important to understand what inbound marketing is and how it is different from past marketing strategies. Outbound marketing is marketing from the past. It is old, antiquated, and far less beneficial than inbound marketing. Outbound marketing generically pressures a broad audience with a message all while hoping to gain clients. Outbound marketing is also referred to as interruptive marketing. This worked for some time, but as technology and community took their stance in society, outbound marketing no longer remained a successful means in which to attract customers.

Society has grown unresponsive to the techniques of outbound marketing, so much so it has actually created ways in which to outmaneuver these past strategies. From these strategies to outmaneuver, DO NOT CALL lists have been implemented, email as well as hand deliverable mail can now be referred to as "junk" mail. How often do you receive mail that does not even get opened, only thrown straight into the trash?



Inbound marketing is the process of getting businesses found online. It refers to online presence, and it takes a step back from the pressure and generality associated with outbound marketing. It leaves customers time to determine their needs, search for their needs, and find your business popping up first to help them in their situation.

Inbound marketing is clearly the answer to your business's marketing needs as the average cost per lead in 2011 for those companies utilizing outbound marketing techniques was $373 compared to those companies utilizing inbound marketing techniques with an average cost per lead at $143. Inbound marketing is not only effective but efficient as well.

Now that inbound marketing has been identified as the premier marketing strategy, what can an inbound marketing company do for your business? Inbound marketing companies operate under three key components: Content, Search Engine Optimization, and Social Media. In order to implement these three components, businesses must GET FOUND, CONVERT, and ANALYZE.

Content is key. Without remarkable content, there is no reason for any potential customer to frequent your site or your business. Optimize your content for search engines, and share your content on social media sites. The implementation of this spreads the word about your product and its uses. Once you get found, convert those potential clients into actual clients by distributing offers. This increase in traffic will also boost revenue. With much time and energy spent generating leads and increasing revenue, make sure to analyze your results. Track your growth so as to only increase your business's growth further.

Inbound marketing companies specialize in the three components described and in the implementation of those components. Inbound marketing companies stop companies from interrupting potential clients and instead help them to begin a conversation with potential clients, identifying the potential clients' needs and supplying your product as a solution. This is done all while generating revenue for your business. Inbound marketing is a time-intensive process, yet it is vital to the survival of your business in today's community based age. With little time to spare, inbound marketing companies are the answer to your business's marketing needs.

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