How Do I Develop Online Marketing Strategy?

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Answered by: Jay, An Expert in the Marketing Plan/Strategy Category
Are you trying to develop online marketing strategy? If you have a new business, you may be asking yourself that question. The answer can seem complicated and expensive, but with quick research and simple concepts, you can begin reaching your audience effectively and without spending a lot of money.

The first step is to launch your website. There are free sites like weebly.com where you can quickly create a new website from a template for free. If you only have a small budget, domain registrars such as Go Daddy (godaddy.com) are inexpensive and offer free website hosting. You could also hire them to create your website, but another idea is to hire a freelance web designer or quickly find a student studying web design by posting a free ad on craigslist.com. However, if you do have an operating budget, interviews and free consultations with professional web design companies should be on your calendar by the end of the week.



The next step is to create a blog. Sites like weebly.com allow you to create a free blog and attach it to your free website. Most domain registrars offer free blog installation programs with their hosting packages as well. Regardless of your implementation strategy, visit wordpress.com to learn how easy it will be to start your new blog. A few years ago, blogging was for people with too many cats. Today, it’s essential to any marketing strategy, whether you’re a local shop or a multinational corporation. Talking about your business and posting it online is crucial to new sales and market growth, and that is exactly why social media is such a big deal today. Do yourself a favor and create a buzz about your business on Facebook, Twitter, LinkedIn, Plaxo and any other social networking site you belong to. You’ll be amazed at the positive response you receive.

Third, when you have your website online, and after you start blogging, continue growing your network list of names and start emailing people. Email marketing is a cornerstone to any serious internet marketing plan. The most important principle when sending business email to new and potential customers is to be sure that the email is polished and functioning. Websites, blogs and emails with broken links, missing pages or slow loading graphics can be worse than no new information at all. Take your time, double check your content and then put it out there.



Always remember that you will make some mistakes, but you must continue to put one foot in front of the other and never stop working to develop online marketing strategy. If you stop advertising, it may appear that your business has stopped. Websites never seem complete, so you will launch them in stages. Start with a home page, and launch it. Start with one blog entry, and then email about it with a link to your home page. Next week, add a few more blog entries, another web page, and then another email. Keep going! It’s like riding a bicycle. Once you have your balance, just keep pedaling and don’t look back.

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