How do I Use Social Bookmarking for Business?

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Answered by: Aja, An Expert in the Marketing Plan/Strategy Category
If you are a business or company with a website than you have probably heard the term "social bookmarking". However, you may not be sure what it is exactly or how to do it. Well this is your lucky day as this article will fill you in on the basics of social bookmarking and the role it should play in your online marketing strategy.

What is Social Bookmarking?

Social bookmarking is the practice of saving bookmarks to a public website and "tagging" them with keywords. It's a way for people to save their favorite web pages online. Social bookmarking is a method for Internet users to organize, store, manage and search for bookmarks of resources online. By using social bookmarking online, people can access their favorite bookmarks from any computer and share them with other people.

Why is it Important for your business/company?

Social bookmarking should play a role in your online marketing strategy because it is a great way to generate traffic. Every time you add a bookmark to one of your pages in one of these sites you create a backlink, which helps you and your website gain more visibility.

Social bookmarking generates traffic in a couple different ways:

Searching and Browsing: When people search the social bookmarking websites they can find your website very easily. Whether people are just in the social bookmarking sites simply browsing or searching for something specific, they could easily stumble upon your bookmark and click through to your website.

Search Engine Traffic/ Page Rank: Bookmarking pages means you are linking your pages, which results in higher page rank. This means that you will get better rankings in the search results so that people will be able to find your website easier and faster.

How to do Social Bookmarking

It is not hard to start social bookmarking; in fact it is fairly easy. Here are some quick tips on how you can optimize social bookmarking in your online marketing strategy.

Make sure that each piece of content you bookmark is optimized for keywords. You want to create backlinks to your site using your keywords so be sure to include them in your title, your tags, and your description.

Join some social bookmarking sites such as stumbleupon, delicious, digg, and redditt and start bookmarking your links. It is also important that you create a network with each of these sites, so follow some people in hopes that they will follow you back.

Make sure when you bookmark your links that you are choosing the best category to place them in. You want to make sure that the category you choose is highly related to your content, so that people will find it relevant and want to click it.

Be on Facebook and Twitter. Post interesting content that has links to your website to that people can simply click your link to access your website. Posting questions is a good way to actively engage your followers and will help your website generate more traffic.

Social bookmarking can make a huge impact when it comes to optimizing your online marketing strategy. It helps generate backlinks, improves page ranks, and brings more traffic to your website, which is ultimately your overarching goal with online marketing.

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