What are some ways to use Facebook for business?

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Answered by: Chris, An Expert in the Social Media Marketing Category
Using Facebook for business is something that many marketers struggle with on a daily basis. If you have the right knowledge, you can establish a presence on Facebook and generate new leads and business from it.

Here are some tips to get you started in the right direction:

1. Establish Thought Leadership - When someone is looking for a new product or service, they want to know they are making the correct decision. Posting answers to questions, interesting articles, and blog posts can show prospects that you know a lot about your subject matter. If you are having trouble coming up with content to post, try looking at it through the eyes of your consumer.

2. Produce Facebook Only Specials - If you are trying to determine your return on investment from using Facebook for business, this is a great way to do it. Here are some suggestions for quantifying your Facebook posting:

You can use promotional codes that can only be found on Facebook if you have an online marketplace.

You can use the "offer" feature on Facebook to utilize the email and tracking capability provided by Facebook. This will allow you to create an offer, set a reminder, and also track the number of clicks on the offer.

You can also post links to a landing page that has a special promotion. This will allow you to drive traffic back to your website for the promotion and selling other product or service offerings.

3. Use Facebook for Customer Service - When people get upset about a product or service, they like to vent their frustrations on Facebook. If you have a great Facebook presence, you will be able to respond to these complaints before they are spread throughout the Internet. Companies that respond to issues and questions through Facebook show that they care. The instant response through Facebook answers questions as people are making their buying decisions.

4. Test New Product or Service Ideas - Facebook provides a great testing ground for new ideas and feedback. Since people choose to be a part of your Facebook community, they are typically willing to provide honest feedback to questions and ideas. If your company is looking for some feedback over an idea, it might be a good idea to post it on Facebook.

5. Follow the Competition - If you are struggling with where to start, try looking at your competition. If your competition already has a great Facebook presence, there is no reason to reinvent the wheel. Take the best ideas from the page and improve upon them with your own knowledge. This will allow you be a step ahead of your competition and to improve upon already tested ideas.

As you use Facebook, you will find that there are multiple ways to engage customers and generate new leads. A smart business will continue to test new techniques and use analytics to track the progress of each new idea. Always keep an eye out for new ideas and interesting ways to stay ahead of the game.

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