Whether you're just starting a business, or trying to grow your followers, you need a solid social media marketing campaign in place. Sure, maybe you have a Facebook page and/or a Twitter page for your business, but are you utilizing it correctly? Do you have the same number of followers you started with? Do you post engaging updates regularly?
To increase brand awareness, generate more leads, and ultimately grow your business, you've got to put the time and effort into your social media marketing plan. Here are 5 crucial tips to setting up an effective social media marketing campaign for your business.
1. Decide Where You Want to Be.
You can't be everywhere at once, so you'll have to choose which social media sites make the most sense for your business. Rather than trying to be everything to everyone, focus on reaching your target market by engaging with them on social media sites they visit often. Quality vs. quantity is extremely important when it comes to social media, so stick to the ones you know you'll keep up with, at least to start.
2. Establish and Express Your Best Selling Points.
Again, you can't be the best at everything, (though you can certainly try). The first step is to establish 3 or 4 selling points that set you apart from the competition. Think about the unique aspects of your business that your competitors may not offer, or at least they aren't marketing. Then focus on expressing these points in a variety of creative ways on each of your social platforms.
3. Be Consistent with your Image and Message.
If your potential customers don't recognize you, it will be harder to each them. Be sure to have a set of colors, fonts, a slogan, a logo, etc. that reminds customers who you are and what you stand for. It doesn't have to be anything fancy, as long as it's memorable and consistent.
4. Set a Schedule and Stick to it.
Once you've decided where you want to be and what you want to say, you've got to decide when you want to engage with your audience. Choose days and times of the week to schedule posts, tweets, blogs, and other content, and then plan a social media calendar that you can commit to. Without a plan, you may find yourself sharing too often or too little.
5. Analyze Your Results and Make Adjustments.
After you've established your social media sites and gained a following, it's important to go back and see what's working and what isn't. Do you get more likes and retweets in the afternoon vs. in the morning? Do your customers seem to be active more during weekdays or weekends? Do they respond better to posts with images or text, or a combination of both? Consider what works best, and make the appropriate changes.
Don't stop there! It's easy to get into a comfortable routine with your social media, but as soon as you get too comfortable, it's probably time to re-assess your strategy once again. Take a look at your competitors' social media sites and see where you may be able to improve. There's no one perfect way to do it, so keep testing new strategies, and you're sure to see successful results.