What Fuels a Successful Social Media Marketing Campaign?

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Answered by: Jeffrey, An Expert in the Social Media Marketing Category
What Fuels A Successful Social Media Marketing Campaign?

Using social media to advertise might seem like an easy endeavor, but it's probably more difficult than you think. Successful campaigns are small in scope, rather than large, but also complement themselves with consumer interaction, a lot of research, and smart email marketing tactics. Here are a few tips for safely driving your marketing campaign forward.

Enable Your Campaign by Targeting Key Demographics.

Know when these demographic are most likely to be paying attention, and don't use spray and pray tactics. Updating once or twice every few days at key points is more beneficial. You should be focused on a single goal, and updating or emailing too often will turn people away. A successful marketing campaign will accomplish a lot with minimal resources, which saves both time and money.

Focus groups or LinkedIn conversations are phenomenal methods of discerning and researching information related to your target demographic and the habits of those encompassed within that niche. Doing so will allow you to qualify prospects more effectively. Do you know which demographics are most likely to buy a product or service? How much are they spending when they do? Is your competition interacting with them as well? Use LinkedIn and Facebook to find out. Twitter conversations with strategic hashtags can also be used to find out what your customers are up to, and will help you keep that information organized and readily available through key words or phrases.

Once you've evaluated all of the information you've gathered, decide how to best use social media to market toward your top buyers while laying bait to draw in new customers. Continually interacting with customers and keeping up with trends in their buying habits should become a mapped out part of your sales process from this point forward.

Expand Reach with Email Marketing and Subscription Options.

Customers have a habit of finding you on their own, too. It's just a matter of providing a superior conduit for interaction and sales authority; you need to be more approachable than your competitors. Try to embrace the internet. Depending on the type of product or service you're offering, you may consider veering away from traditional offline methods of advertising like pamphlets or coupon booklets, as they don't lead to as high a conversion rate as they once did.

This is where email blasts can make a difference. Not all customers are sure to see your marketing campaign at work, but everyone has an eye on their inbox. Consider this type of marketing as additional fuel for your social media marketing fire. Timely remind the consumer that it may be time for a new purchase by using a professional email interface, so as to catch their attention. Your website should have a subscription option that allows them to sign up for these email blasts on their own. By making it the prospect's choice, they won't feel as if they're being unnecessarily forced into making a purchase. In addition, adding options that allow them to choose how often they receive these advertisements may increase the number of subscriptions. Last, make sure that any email campaign is configured to cater to your buyers that have the highest frequency and the strongest purchasing power.

As you can infer, the most important aspect of a successful social media marketing campaign is knowing who to approach and which methods to employ while doing it. Before you know which customers will benefit the most from your product or service, do some research, interact with as many as you can, and then use timely social media and email blasts in order to sway them to make a purchase.

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