How do you improve your conversion rate?

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Answered by: Andrew, An Expert in the Internet Marketing Category
If there's one thing every internet marketer wants to know, it's how to get a better conversion rate. That's because your conversion rate (often defined as "the percentage of your sales page visitors who buy your products") may be the biggest factor in whether you succeed online. There is nothing more frustrating than working on traffic day in and day out, only to find that once you get a few visitors, they just aren't buying your products.

Some entrepreneurs get overwhelmed with the frustration of building up non-converting websites, and they end up throwing in the towel. Other entrepreneurs have a bit more "stick-to-itiveness," getting part of the way to the results they want, while still not being completely satisfied with their conversions. But whether you're in the first category, the second category, or somewhere in between, you can take proactive steps today to improve your conversion rate and make more money online.

The first thing you need to understand about your conversion rate is that it is a direct outcome of your product. No matter what niche you are in, if you are selling products that don't hook people's interest, your conversion rate will suffer. Sure, if you're selling a shoddy product using extraordinarily good sales copy, you might initially get some sales. However, in the long run, this approach will work against you, because as the sales start to add up, so will the bad reviews. Then, inevitably, the trend will go in the opposite direction. In the long run, your conversion rate will depend on you providing informative, helpful, entertaining products that get good reviews. If you do otherwise, people will simply ignore your website.

Still, your sales copy is a very important factor in your conversion rate. You may have heard about products that became successful with very little marketing. Many of those stories are true. However, it's crucial to recognise that the people who sold those products got their initial success with the help of compelling, creative copy that triggered initial sales. No matter what your long term strategy is, you will need to start with persuasive words that pique curiosity and get you those initial sales you're looking for. Only after you have done that, can "word of mouth" effects start to kick in.

Finally, you have to recognize the effect of visual cues on your conversion rate. No matter how good your sales copy is, nobody will read it's published on a site that looks like it was scraped off the side of the street on some dingy digitial back alley. For your sales page to truly convert, it needs to have a sleek, modern appearance. The best combination tends to be dark, sans-serif fonts on white backgrounds. Colorful images can help as well, especially if they show the product itself. The right combination of visual elements can send your conversion rate through the roof, so take these elements seriously.

The most important thing to keep in mind when selling products online, is that there is no magic bullet that will always get you results. All of the factors mentioned in this article are important; however, there is always an element of luck, and there are more variables to account for than you can imagine. Once you have traffic, however, your conversion rate is to a large extend within your control. So, if you really want to succeed, take the time to make good products, write good copy, and keep create good looking websites. You may not get rich overnight, but you'll get satisfactory results.

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