Is the addition of regular dynamic content an effective search engine optimization tool?

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Answered by: Kevin, An Expert in the Internet Marketing Category
Dynamic Content Brings Search Spiders Back for More

Imagine that you were a tourist guide to local restaurants. Your job is not only to offer your clients the best restaurant information you can, but to also satisfy requests for such things as “Italian food” or “Sushi.” Now imagine that half of the restaurants in your area decided to change what’s on the menu each day, so you never knew what they had. Which restaurants would you feel more comfortable recommending: the ones with the unpredictable menus, or the tried and true places that always deliver an exquisite, though unvaried, dining experience? If you really cared about customer satisfaction, you might feel safer recommending places where you knew what to expect.



When users search for information on the Internet, search engines are like tour guides. They try to give users the most relevant, reliable information possible. So it’s easy to think that websites with dynamic content (constantly changing menus) would be something that most search engine spiders would tell engines to avoid, i.e., rank poorly. And since satisfying the web crawlers is a key part of search engine optimization, you might think that having dynamic content on your web pages is something you want to avoid yourself. But this isn’t really true. Dynamic content is not only more interesting from a user standpoint, it can actually give your website more SEO potential, not less.

While it’s true that dynamic websites certainly have their usability and productivity advantages, it’s easy to understand why dynamic content might be a problem for SEO. Dynamic URLs, for example, are not especially SEO friendly. Nor is it easy for search spiders to get to dynamically generated pages—like those that result from users filling out forms and inserting user specific data. And it is a little bit tougher to maintain SEO friendly title, meta, and image tags within the confines of a dynamic website. However, all of these issues can be dealt with relatively easily. Experts in SEO can turn even the most dynamic sites into spider webs in no time, re-working URLs, tags, and even entire pages into more crawlable content.



With the possible pitfalls avoided, dynamic websites can actually keep the search engine spiders coming back for more. Spiders are not only looking for the static elements of a website to be optimized, but also for those elements to be balanced with a constant stream of fresh, relevant content. Why? Because that’s what users want—and the spiders work for search engines designed to optimize the user experience. So remember, spiders—and users—will keep coming back unless they have a reason not to. And dynamic content is just the thing to keep things appealing. After all, who wants to eat at the same restaurant every day?

The best way to make sure you have a steady supply of dynamic content is to hire a content writing service to provide it for you. Most people not in the content development or search engine optimization industry simply don't have time to write their own articles and blog posts. Don't bother trying. You'll actually save money by outsourcing, and you'll get better quality material from knowledgeable professionals.

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