With over 700 million active monthly users, Instagram has become a popular social media platform for businesses big and small. This allows businesses to market to a more targeted and engaged audience.
Using Instagram for business does not have to be a difficult process. By using a few simple tactics you can stand out from your competition.
1- Create A Compelling Profile
Everything starts with your profile. Too many companies simply put their contact information and business name and think that is enough. It isn’t. Use the space Instagram gives you to communicate your unique selling point. Describe the value you add you your customers.
Also, your profile is the only place where you can place a clickable URL so use it wisely. Some companies just add a link to their website and leave it at that. Change up your URL often. Point it at a new blog post, or exclusive offer for your Instagram followers.
2- Tell Stories
A picture is worth a thousand words.This is something you have heard your whole life. But it is especially true on Instagram. Use your photos to tell a story. Get creative. Show your product or service in action.
Highlight awards your business has won or conferences you have been invited to speak. There may be items, like the first dollar you ever made or a painting of the company founder, that have history and a story behind them. Share them with your audience.
You should also be using Instagram Stories on a regular basis. These are a slideshow-like series of photos and videos that can be effective uses to tell a story. They play in the order that you post them so you can easily continue with your storytelling.
3- Go Behind The Scenes
One of the most effective ways to get your company culture across to your audience (and engage with them) is to take them behind the scenes. Show them how your product is made. This is especially effective if your company produces organic, Free Trade, or cruelty-free products.
You can also feature milestones in your employee’s lives. Marriages, births, anniversaries, and outside projects are perfect for this type of storytelling.
This is also a good time to promote any charities or community events that your business is involved in. For local businesses, this is a must. Show the people in your community that your care and take an interest in your city. This will help set you apart from your competition.
4- Use Hashtags Wisely
Use hashtags to expand the reach of your message. Many Instagram users search for content based on specific hashtags. You can use popular hashtags to get in front of your target audience.
Use hashtags that are relevant to your industry or to a specific post. For example, if you are in the IT industry, using #IT or #tech should be sufficient. But you may be showing a photo of you original headquarters from 1972. In that case, you could use #tbt (Throwback Thursday) to get some more exposure.
5- Exclusive Offers
Let your Instagram followers know you appreciate their loyalty by offering them exclusive offers. Add a post describing the offer and then add a link in your bio that takes your audience directly to the offer.
You can also let them be the first to know about upcoming product launches or events where your business will be. You can even offer giveaways or contents for your followers. Be creative and give back to your audience.
Using Instagram for business can be fun and profitable if done correctly. Use the preceding tips in in your Instagram marketing campaigns and you will see massive results.