What are the Duties of a Marketing Representative?

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Answered by: Chris, An Expert in the Marketing News and Blogs Category
A marketing representative is a person who sells products on behalf of a company. He does this either by going out to the field to source for customers or by servicing existing ones. Many employers require a bachelor’s degree to qualify for this position, but others only insist on good communication skills and the desire to sell.

According to the U.S. Bureau of Labor Statistics' 2010-11 Occupational Outlook Handbook, the median annual wage of marketing representatives dealing in wholesale and manufacturing, technical and scientific products, was $70,200 including commissions, in May 2008.

Develop Sales Plan

Marketing representative duties include developing a clear strategy to sell the products of her company. She identifies the geographical scope of the marketing campaign, profile of potential customers and projected sales volume. This plan includes a budget for executing the marketing plan. According to Careerplanner.com, the marketing representative develops materials that aid in the marketing of the products. These include brochures and samples.

Keep Sales Records

The marketing representative delivers the products to customers. The delivery may be in person or by mailing the items by courier service. According to jobbankusa.com, the marketing representative keeps records of all the sales achieved. This gives the company valuable data on daily, monthly and yearly sales and gives a picture of the performance of the products in the market. He makes follow-up contact to customers who have bought the company’s products in the past to interest them in other products.

Receive Payment

The marketing representative receives payment from customers and delivers it to the company. She performs this task in situations where the customer may not have the time to go to the company to make the payment or he does not wish to pay by other means. The marketing representative, according to marketingjobs.com, also brings to the attention of customers the availability of new products by sending brochures or emails.

Give Customer Feedback

Marketing representative duties also include forwarding feedback from customers to the company’s management. Customers occasionally have good or bad things to say about the products they have purchased and it is important that these concerns be presented to management so that they can be addressed. According to Gwinnett Network, the marketing representative liaises with the production team to ensure timely production. He has a responsibility to make the production team understand the seriousness with which clients take delivery dates as he is the one who interacts with them regularly.

Public Relations

The marketing representative solves problems that may arise from time to time in the process of marketing. Products may fail to reach a customer and go to a wrong address. He must ensure that replacements are sent to the customer. According to businessaccent.com, the marketing representative projects the name of the company for whose products he sells. Potential or existing customers have different views of the company negative and positive. He gives a positive image to ensure more sales. The marketing representative is required to behave in a manner that projects professionalism for him and the company he represents while on sales missions.

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