Economic Opportunity Expo Special, Media Event

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Answered by: James, An Expert in the Strategic Marketing Plan Category
Economic Opportunity Expo

The Economic Opportunity Expo seeks to become an international event and the premier economic development marketing event, in southern California.

Combing the best features of a trade show and jobs fair, the Economic Opportunity Expo offers a one-stop access to capital, jobs and business opportunities.

A transformational experience for attendees, the Economic Opportunity Expo provides a fun-filled way for exhibitors, sponsors, attendees and media to conduct business.

By providing this unique medium for jobs, marketing and business development promotion, the Economic Opportunity Expo provides a once-in-a lifetime opportunity for attendees looking for a job or starting or expanding a business!

Event Date

September 1, 2012

Labor Day Weekend

Hollywood Park and Casino

The Los Angeles County Market

Despite the recent liquidity and credit crunch problems and economic downtown, Los Angeles County is an economic powerhouse!

* Los Angeles County's $500 billion gross product is exceeded by only 10 national economies worldwide.

* Los Angeles County is the largest international trade center in the US, with nearly $350 billion in imports and exports coming through the Los Angeles Customs District

* Los Angeles County has a labor force of 4.5 million people, of which one million are college graduates.

* With 10 million people, LA County has the largest population of any county in the nation, exceeded by only eight states.

* Biotechnology is one of the fastest growing industries in Los Angeles County, with more than 500 biotechnology firms employing more than 25,000 people.

* Los Angeles County is the top apparel manufacturing center in the nation, employing more than 130,000 people, having surpassed New York City in the mid-1990s.

* Nearly four out of 10 small firms in Los Angeles County are owned by people of color.

* Los Angeles County employs 266,000, in the dynamic motion picture and television production business.

* The cost of living in Los Angeles is lower than in other major US cities, including San Francisco, Boston, New York, Washington, DC and Chicago.

How Will The Economic Opportunity Expo Make Money?

Income for the Economic Opportunity Expo, will come from several sources including sales of tickets to the public, the sale of space to exhibitors, sponsorship programs, and JAM-4-JOBS live music concert.

Ticket sales to the Public

In the first year of operations, our target is 2,500 ticket sales.

Exhibit Space

The price of exhibit space will depend on both size and placement. The basic unit of space is a 10 foot x 10 foot booth. The price of a basic 10 x 10 is $1,200, and a corner booth is $1,500. A premium booth 10 x 20

essentially two corner booths linked together, is $3,500.

Large scale exhibitors such as automobile companies, banks, Insurance companies, real estate brokers, cellphone companies and units of government, will usually request "island" exhibits which have clear access from all sides. Because an island requires the removal of neighboring booths, they will sell at a premium. For example, a 20 x 20 island space costs $7,500.

With a capacity of 225,000 square feet, the Economic Opportunity Expo can sell approximately 1,000 booths. At capacity, the Economic Opportunity Expo will gross $1,500,000.

The Economic Opportunity Expo will offer a variety of sponsorship opportunities, which will range in costs from $5,000 to $100,000.

We should be successful selling sponsorships on a "tradeoff" basis to media, mass transit and supermarkets. These sponsors will help us market and promote the event and guarantee attendees.

The JAM-4-JOBS music concert, has tremendous potential as a wealth generator. Income will be generated from ticket sales, corporate sponsorships, and a proprietary line of retail merchandise.

Event Management and Personnel

Economic Opportunity Expo has assembled a team of experienced marketing professionals, headed by James Roberson.

James Roberson is the founder of the Economic Opportunity Center.

Prior to forming the group, he was the executive director of Main Street Inglewood, a downtown economic development agency.

Mr. Roberson has more than twenty years of economic development marketing experiences and has produced or co-produced the Inglewood sports and entertainment events including the Inglewood Downtown Sports Festival, Angel City Classic and the Adidas Track Classic.

Marketing Strategy

The Economic Opportunity Expo, will be marketed and promoted with radio, print, on-line and television advertising.

Marketing of the JAM-4-JOBS music concert, will rely heavily on "Street Team" advertising, email-blasts and direct-mail!

The Economic Opportunity Center, will also promote Economic Opportunity Expo festivities with cultural programing that targets Los Angeles' multiethnic residents.

Nonprofit organizations will be offered discounted booths that highlight the food and culture of the Asian, African-American and Hispanic communities.



Ticket Sales $ 25,000

Booth Sales $ 600,000 (40% Capacity)

Sponsorships $ 10,000 (cash)


Registration $ 62,000 (500 x $125.00)


Sales $ 45,000

Total Income $ 742,500


Commission $ 112,000

Production $ 225,000

Advertising $125,000


Expenses $462,000

PROFITS $280,500


In order to market and promote the Economic Opportunity Expo, and establish a monopoly in the economic development marketing business, investment capital is required.

Specific areas of investment include:

Venue- $20,000 for rental of the Hollywood Park and Casino.

Website and Data Base Management-Need $15,000 to establish an Economic Opportunity Expo Website for event advertising and registration.

Sales and Promotion-$125,000- Radio, television and print advertising that will promote visitor and exhibitor support and fund prospect communications and travel for personal meetings and presentations.

Earnings, Exit and Growth Strategy·

According to our projections, the Economic Opportunity Expo will generate over $700,000 in sales in the first year of operations.

We will earn over $280,000 in the first year of operation. The $280,000 does not include additional income from ancillary enterprises, that is possible.

The combination of earnings potential and monopoly in the economic development marketing field, represents a very attractive investment opportunity.

One exit strategy is to have the Economic Opportunity Expo be acquired by a larger company-probably one already in the event marketing field.

There are a number of cases of this kind of rich payoff for successful public events! Traditionally, the purchase price will be at least 20 times earnings.

A second exit strategy will be to establish a public company, based on a business plan that calls for expansion into multiple markets and related activities.

Because Economic Opportunity Expo will be the only public event in Los Angeles County that markets and promotes jobs and investment opportunities, we will be a perfect sales vehicle for units of government, who seek to promote their development projects.

With solid government support, we could spin the Economic Opportunity Expo off into a closely held limited Liability company and expand the event to five to ten other cities domestically and internationally.

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