Social media is one of the most talked-about areas of digital marketing. Nonetheless, with all the different tools and platforms available to you, it's not always easy to determine the optimal approach. For example, many small businesses have been shifting away from Facebook ever since the platform changed its timeline algorithm in favor of paying advertisers in early 2015.
LinkedIn is the world's premier professional social network. Unlike Facebook or Twitter, it caters exclusively to professional networking, which translates into fewer mindless clickers and likers and more serious potential customers and business partners. The network is ideal for businesses of any size but, where it really shines is for small businesses and startups looking to expand their teams and make valuable connections both with potential partners and customers.
How to Set Up Your LinkedIn Profile
Getting started with LinkedIn business marketing is straightforward, and it doesn't cost anything either. Simply visit the website and sign up for an account. You'll need to confirm your email address before you can set up a company page. To add your company page, navigate to Companies under the Interests menu. Enter your business details as prompted, and include a few relevant keywords in the description.
Tips for Getting Started with LinkedIn Business Marketing
As is the case with any social media platform, maintaining a consistent presence is essential. There's no need to spend several hours per day posting constantly, but you will need to persevere and take a long-term approach. Here are some ideas to help you get started:
Share your content. Social media works together with content marketing to the extent that they're often inseparable. When you publish content on your blog or website, be sure to share it on LinkedIn.
Share other people's content. Social media has a reputation for being a place where vanity rules, but you can stand out in a much more positive light by also sharing other people's content. Oftentimes, they'll return the favor.
Optimize your profile content for the search engines. Both Google and Bing index LinkedIn pages, so be sure to use relevant key phrases to increase your chances of showing up in the search results.
Connect with other professionals. LinkedIn isn't just about marketing. It also helps you get in touch with the right people, from thought leaders to potential employees. Build your network by inviting others in your industry to conned.
Join the discussion. Don't just try to connect with every profile you see. Get to know people first by joining relevant groups and becoming a part of the community. In doing so, you'll build valuable relationships.
Last, but definitely not least, be sure to complete your profile 100 percent. An incomplete profile simply looks half-hearted and unprofessional. A rock-solid profile should provide everything that people need to know about your brand and its product or service as well as the people behind them.
It's important to remember that social media marketing doesn't yield results overnight. LinkedIn is no exception. However, once you start building up an audience of people who are genuinely interested in your business and what you have to say, the results will start improving very quickly. You can, however, speed up the process by investing in paid advertising.